This is quite helpful and fascinating. The promos themselves seeing less engagement as time wears on does track with entires themselves— with those posted early on (for the most part) receiving more engagement than those posted in the middle/end of the posting period.
I wonder if it might be worth it to try out a different manner of sharing: to limit promos to the first week (or so) of the voting period, but to promote different articles on different platforms. Rather than say, 160 insta posts, 160 twitter posts, etc, 40 entries get shared on insta, a different 40 on twitter, yet a third batch shared on facebook. Of course each platform has a different level of engagement so it’s an imperfect solution — and of course coordination has an additional level of complexity, but perhaps it’d help keep any one audience from experiencing burnout/disinterest as time wears on.
A standardized guide would be quite useful to have handy for contests moving forward, hopefully easing a bit of a burden for IO having to explain each time how authors should construct promos/who to send to, etc. New contests could have a simple bullet point linking the guide as a reminder, and naming who would be the recipient of promos when authors are ready to send.
*Any* sort of guide in this vein would be nice, but additionally using to instruct people how to be effective with their material is an insight I’d not considered, but seems like a fine idea.
I do like the idea of encouraging the community who engages with the socials to share their favourite entries.
My thinking was to have these kinds of posts/conversations not necessarily in the midst of the posting/voting period, but even before. During announcements, having follow-up posts to instruct casual fans on engaging with and rating every entry they enjoy — sort of a pre-emptive conditioning to encourage people to not think too much on the weight of their votes and dig into the breadth of writing the authorbase has to offer.
Another issue is these posts might end up getting comments featuring for the most part works that already have a significant amount of attention.
Ah, yea of course. One possibility could be encouraging people to share their favorite *underrated* entries, but admittedly trying to get people discussing entrants has the same issue of further propping up those already getting the most exposure. Drumming up excitement for something already under the radar is no easy task.
ETA: Going over my own promos seems to track well with what you said. Post interactions seem to correlate with an interesting, unique visual. Those with the most interactions seemed to be both my own, the one I did for queerious, and a retweet of parenthesis (fascinatingly, this one outpaced a dozen I either drafted myself for others, or those that I asked people to give me their own promos — despite parenthesis having a tenth of my followers. I’d have to count this due to their incredible artwork, composed of four separate images that made a singular image, but could be expanded to reveal full images with additional detail. This goes to show that a little creative touch and careful planning can pay off in a big way even considering the limitations of the platform.).
Additionally, far and away what seemed the most successful aside from posts about our own entry was what I’d shared for Dysadron’s entry: consisting of a screencap of my on-site comment and a simple order for people to read it.
Diminishing returns, as a same-day sharing of another entry in the same fashion did not see quite the same attention as the first. Only the promo for Queerious’ entry matched/surpassed Dys’ in terms of retweets and likes respectively, but the hers was already a top-performing submission at the time of promo, while the Dys’ had only been up for roughly a day if I’m not mistaken.
TLDR: in lieu of an author needing to construct an eye-catching visual, a strongly-worded recommendation may suffice. Unsure how the logistics of that should work (both because this style of “this is what people are saying” promo was disallowed in certain areas, and because to *get* a strong recommendation, people obviously need to have read it to begin with), but perhaps useful to note as not everyone has the same flair for image creation.